Iubenda Pricing & Free Alternative: Privacy Policy Generator 2026

Iubenda pricing for the entry Essentials plan runs $6.99/month billed month-to-month, or $5.99/month billed annually ($71.88/year per site), per iubenda's published pricing (iubenda.com/en/pricing). It's a subscription tool that creates modular, service-aware privacy policies for websites and apps. If your compliance need is a standard English-language privacy policy for GDPR and US state laws, a free alternative covers the same legal ground with no signup and no subscription. That's true without multilingual synchronization or hosted-URL features, which iubenda still does better.

This guide covers what iubenda's generator produces, what it costs in 2026, who it's right for, and where the free path is the better call. Generate a complete privacy policy in under two minutes with the free Privacy Policy Generator — no account required.

Key takeaways

• Iubenda's privacy policy generator covers GDPR, ePrivacy, CCPA, LGPD, and other frameworks; its core strength is modular, service-specific clauses and multilingual output.
• The paid Essentials plan starts at $5.99/month billed annually; the free tier is capped at 3 third-party services or clauses, one language, and full iubenda branding on the document.
• Iubenda is the stronger choice when you need policies in 5+ languages with synchronized updates, a hosted auto-updating policy URL, or a Register of Data Processing Activities (Ultimate plan).
• A free alternative is the better call for English-only deployments, multi-site portfolios, or anyone needing documents iubenda doesn't prioritize — EULA, NDA, DPA, HIPAA, AUP, Refund Policy, and 20+ others.

What the iubenda privacy policy generator produces

Iubenda generates privacy policies by having you select from a catalog of third-party services — Google Analytics, Facebook Pixel, Stripe, HubSpot, Intercom, Sentry, Mixpanel, and thousands more — and assembles service-specific disclosure clauses automatically. This modular approach differs from most generators, which ask you to describe data practices in general terms; iubenda knows what each third-party service collects and inserts the correct disclosures for that service.

Documents available through iubenda's generator:

• Privacy Policy — for websites and apps; modular by third-party service; covers GDPR (Regulation (EU) 2016/679), ePrivacy Directive, CCPA/CPRA, LGPD, and additional frameworks.
• Cookie Policy — standalone or embedded in the Privacy Policy.
• Terms and Conditions — Advanced and Ultimate plans only; not included in Free or Essentials, per iubenda's pricing FAQ.
• Consent Management Platform (CMP) — live cookie consent banner with IAB TCF 2.3 support (free plan capped at 5,000 page views/month; 25,000 / 50,000 / 150,000 on Essentials / Advanced / Ultimate).

What iubenda does not generate: EULA, NDA, Data Processing Agreement, HIPAA Notice of Privacy Practices, Acceptable Use Policy, Refund Policy, Shipping Policy, Affiliate Disclosure, DMCA Notice, or Accessibility Statement. For those documents, a broader generator is required — see the full list in the Policy Guide.

Iubenda pricing in 2026

Iubenda prices per site (or per project). All prices below reflect annual billing, which offers lower per-month rates than month-to-month:

Plan	Per-site cost	Key inclusions
Free	$0	Privacy Policy + Cookie Policy; up to 3 third-party services or clauses; one language; full iubenda branding; no Terms & Conditions; cookie banner capped at 5,000 page views/month (per iubenda's "Limitations of the Free Plan", updated August 2026)
Essentials	$5.99/mo billed annually (~$71.88/yr) or $6.99/mo billed month-to-month	Up to 20 service clauses, custom clauses, one language, "mild" iubenda branding on the document; no Terms & Conditions
Advanced	$24.99/mo billed annually ($299.88/yr) or $27.99/mo month-to-month	Up to 30 service clauses, Terms & Conditions, all languages, "mild" branding, cookie banner up to 50,000 page views/month
Ultimate	$99.99/mo billed annually ($1,199.88/yr) or $119.99/mo month-to-month	Unlimited service clauses, Terms & Conditions, all languages, iubenda branding removed (white label), cookie banner up to 150,000 page views/month

Per-site pricing compounds for multi-site operators. Five sites on the Essentials plan runs approximately $359.40/year. Iubenda offers bundle pricing for larger portfolios, but the model remains subscription-per-site rather than flat unlimited use. Pricing figures on this page were last checked against iubenda's published pricing page on October 16, 2026 (USD, excluding VAT; iubenda also lists EUR prices).

Does iubenda have a free plan?

Yes. Iubenda has a permanent free plan ("Start with the free plan — explore the essentials at no cost," per iubenda.com/en/pricing). A privacy policy generated on it stays free for as long as you use it, per iubenda's pricing FAQ. The question is whether it covers a real website. Per iubenda's own "Limitations of the Free Plan" page (updated August 2026), the free tier gives you:

• A Privacy and Cookie Policy with at most 3 third-party services or clauses, drawn from a limited clause selection. Google Analytics, a newsletter tool and a payment processor already use all three.
• One language only for the policy and the consent notice.
• Full iubenda branding — a clickable "created by iubenda" button on the documents, notices and modals. Essentials and Advanced reduce it to "mild" branding; only Ultimate removes it.
• No Terms and Conditions, no custom text in the policy, and no extra data-input fields such as data-retention or security-measure descriptions.
• A cookie banner capped at 5,000 page views per month, with no paid overage: once the cap is reached, the banner is deactivated for the rest of the month. Google Consent Mode support is included even on the free plan, per the pricing page FAQ.
• No Consent Database and no Register of Data Processing Activities — the extra products are paid-only.

Searching for "iubenda gratuito" or "iubenda kostenlos" leads to the same answer: the plan is free. A site with more than three trackers, more than one language, or more than 5,000 monthly page views outgrows it. At that point the choice is Essentials at $71.88/year per site or a free generator with no clause cap. The Privacy Policy Generator has no service limit, no language lock-in on the English text, no branding and no page-view meter. It produces a document you host yourself rather than a hosted banner.

Full feature comparison

Feature	iubenda	Legal Policy Generator
Free tier	Privacy & Cookie Policy, up to 3 services, iubenda branding	All 25+ generators, unlimited use, no branding
Paid entry price	~$71.88/year per site	$0
Account / signup required	Yes	No
Multilingual generation	Strong — synchronized updates across languages	English; translation is your responsibility
Third-party service catalog	Thousands of services with pre-built clauses	Common services; custom data practices entered manually
Document types	~4 core types (Privacy Policy, Cookie Policy, T&C, CMP)	25+ generators: Privacy Policy, Terms, Cookie Policy, EULA, NDA, DPA, HIPAA, AUP, Refund Policy, Shipping Policy, Social Media Policy, and more
Privacy laws covered	GDPR, ePrivacy, CCPA/CPRA, LGPD, and others	GDPR, CCPA/CPRA, and the more than 20 comprehensive US state privacy laws now in effect — 23 enacted as of July 2026, per the IAPP and its State Privacy Legislation Tracker
Cookie consent management	Live CMP with IAB TCF 2.3 support (free up to 5,000 page views/month; higher caps on paid plans)	Static cookie banner generator only; no live CMP
Hosted policy URL	Yes — policy hosted at iubenda.com	No — copy HTML to your own domain
Auto-update on law changes	Yes	Manual — regenerate when needed
Document history / re-editing	Stored in account	Local browser (Policy History); download to preserve
Register of Data Processing Activities (GDPR Art. 30)	Yes — Ultimate plan, per iubenda's pricing FAQ	No

Where iubenda is the right choice

Several use cases genuinely call for iubenda specifically:

• Multilingual European markets — policies in five or more languages. Iubenda's flagship capability is generating and synchronizing privacy policies across multiple languages. When your policy needs to exist in German, French, Italian, Spanish, and Portuguese — and a single clause change propagates across all language versions simultaneously — iubenda solves a real operational problem. Building and maintaining those translations manually is time-intensive; iubenda's tooling abstracts it away in a way no free generator currently matches.
• Complex third-party stacks. If your site or app integrates dozens of advertising, analytics, and marketing tools, iubenda's catalog of thousands of pre-built service-specific clauses is, per iubenda's pricing page, a library of 2,400+ clauses. You select the services; they generate the correct disclosures. This matters most for publishers with large ad tech stacks and SaaS products with many vendor integrations where writing service-specific disclosures manually would be error-prone.
• Live, hosted, auto-updating policy URL. Iubenda hosts your policy on iubenda.com and updates it automatically when law changes propagate through their system. Enterprise procurement teams, auditors, and some data protection authorities prefer a hosted URL with provable versioning. If your business is subject to formal audits or vendor questionnaires that ask for a live, versioned policy URL, iubenda's model has operational value beyond what a self-hosted static generator provides.
• Consent records and a processing register. Iubenda's Ultimate plan adds a Register of Data Processing Activities, and its separately charged Consent Database logs every consent and opt-out action — the record GDPR Art. 30 requires most controllers to keep. Both are excluded from the free plan, per iubenda's free-plan limitations page. They are a different product category from a policy generator — not something a free generator substitutes for.
• Italian-EU compliance context. Iubenda is a Milan-based company operating under Italian and EU law. For Italian-domiciled businesses dealing with the Garante per la protezione dei dati personali (Italy's supervisory authority), a recognized Italian compliance vendor carries procurement-signal value that a generic generator does not.

Where a free alternative is the better call

• English-only deployments. The multilingual synchronization advantage doesn't apply if you operate in one language. Without it, iubenda's remaining value proposition — modular service clauses and a hosted URL — is real but not unique enough to justify $71.88/year for most English-language sites.
• Multiple sites under one owner. Per-site pricing compounds fast. A portfolio of five sites at Essentials costs approximately $359.40/year in policy subscriptions alone. Our generators have no per-site limit — every document, every time, at $0.
• Documents beyond iubenda's core four. Iubenda focuses on privacy policy, cookie policy, terms, and consent management. You may also need a EULA, NDA, Data Processing Agreement, HIPAA Notice of Privacy Practices, Acceptable Use Policy, Affiliate Disclosure, DMCA Notice, or Accessibility Statement. The 25+ generators on this site cover all of them at no cost.
• US-focused operators navigating the state-law patchwork. Iubenda's heritage is European. US operators deal with CCPA/CPRA, TDPSA (Texas), VCDPA (Virginia), CPA (Colorado), and CTDPA (Connecticut). That patchwork now runs to more than 20 comprehensive state privacy laws in effect, with 23 enacted as of July 2026, per the IAPP — and US-law-aligned coverage is more directly useful there. See the 2026 Privacy Compliance Guide for the full state-by-state breakdown.
• No subscription, no account, no renewal. No email to confirm, no credit card to enter, no annual renewal cycle to track. Generate, download, paste. Done.

The compliance penalty risk is the same regardless of which generator you use. Under GDPR Art. 83(5), the most serious infringements carry the regulation's top-tier fine. That fine is "up to 20 000 000 EUR, or in the case of an undertaking, up to 4% of the total worldwide annual turnover of the preceding financial year, whichever is higher." What matters is whether your policy correctly discloses your actual data practices — not whether it came from a paid tool or a free one.

How to migrate from iubenda to a free generator

1. Inventory your current iubenda documents. Note which documents are live: Privacy Policy URL, Cookie Policy URL, Terms URL, any embedded consent management scripts.
2. Generate replacements. Use the Privacy Policy Generator. Enter the same data practices, third-party services, and jurisdictions you configured in iubenda. Repeat with the Terms of Service Generator and Cookie Policy Generator for remaining documents.
3. Publish to your own domain. Paste the generated HTML into pages on your site (e.g., yoursite.com/privacy, yoursite.com/terms). This eliminates the dependency on iubenda.com hosting and gives you full URL control.
4. Update all internal links. Any links pointing to your iubenda-hosted policy URLs — typically iubenda.com/privacy-policy/... — need to be updated to point to your new pages.
5. Replace the consent banner if needed. If you used iubenda's CMP, decide whether you need a live consent management platform or a static banner. Most sites with modest EU traffic manage with a static banner — generate one at the Cookie Banner Generator. Sites with significant EU advertising revenue should evaluate a dedicated CMP independently.
6. Handle multilingual policies. If you maintained multilingual policies in iubenda, plan your translation workflow before cancelling. Generate the English source, translate via DeepL or a professional translator, and maintain a version-controlled document for each language so future clause changes can be propagated.
7. Set a quarterly review reminder. The job iubenda's auto-update feature does for you is now yours: check once per quarter that your documented practices match your actual data handling and that no applicable law has materially changed. The Legal Page Checker can flag structural gaps in your policy pages.

Other iubenda alternatives

• Termly — covers 28 privacy laws at $14-20/month per website billed monthly, or $10-15 billed annually (per Termly's published pricing page, checked October 16, 2026); strong WordPress and Shopify integrations; CMP included. Functionally closer to iubenda than a free generator. See the full breakdown: Termly Alternative: Free, No-Signup Comparison.
• TermsFeed — one-time fee model rather than subscription; straightforward if you want to pay once and move on.
• FreePrivacyPolicy — free-tier competitor with a narrower document catalog; its generation flow includes paid upsells.

Frequently asked questions

Does iubenda have a free privacy policy generator?

Yes. Per iubenda's "Limitations of the Free Plan" page, the free tier includes a Privacy Policy and Cookie Policy generator limited to three third-party services or clauses. It is available in one language and carries full iubenda branding on the generated document. Terms and Conditions generation requires the Advanced or Ultimate plan, and the free cookie banner stops at 5,000 page views a month.

Is iubenda GDPR compliant?

Iubenda generates GDPR-aligned privacy policies and operates a consent management platform that supports GDPR's lawful-basis-for-consent requirements (GDPR Art. 6, Art. 7; ePrivacy Directive). The company is Milan-based and designed primarily for EU compliance. Whether your specific business is GDPR compliant depends on your actual data practices — no generator determines that.

What is the difference between iubenda's privacy policy generator and its CMP?

The generator produces the legal document — the text of your privacy policy stating what data you collect and why. The consent management platform (CMP) manages the live interaction with your visitors: the cookie consent banner, the consent record, opt-in and opt-out mechanisms, and IAB TCF 2.3 signals for ad tech. Iubenda sells both as separate products. Most websites need the document; websites with EU advertising revenue typically need both. A free privacy policy generator covers the document; a CMP is a separate evaluation.

How often should I update my privacy policy?

Update your privacy policy whenever your data practices materially change — a new vendor added, a new category of data collected, a new jurisdiction entered. Also update it whenever a law that applies to you is amended in a way that affects your required disclosures. GDPR Art. 13 requires that disclosures given at the time of collection remain accurate; keeping a stale policy risks Art. 83 enforcement exposure. On iubenda, their auto-update feature handles law changes in their coverage set. On a free generator, the responsibility is yours; a quarterly check against the IAPP State Privacy Legislation Tracker is the standard cadence for most businesses.

Is an iubenda-generated privacy policy legally valid?

The legal validity of any privacy policy depends on whether it accurately discloses your actual data practices and complies with the laws applicable to your business — not on which tool generated it. A policy from iubenda, Legal Policy Generator, Termly, or any other generator is a starting point; the operator remains responsible for ensuring the content reflects reality. For high-stakes deployments (publicly traded companies, healthcare, financial services), legal counsel review remains appropriate regardless of the generator used.

What does iubenda's free plan actually include?

Iubenda's free plan generates a Privacy Policy and Cookie Policy limited to three third-party services or clauses, in one language, with full iubenda branding shown on the finished document. It also includes a cookie banner capped at 5,000 page views a month, per iubenda's free-plan limitations page. Sites using more than three tracked services need the paid Essentials tier at $71.88/year (up to 20 clauses, still with "mild" branding) — or a free generator with no service-count cap.

Is there a fully free iubenda alternative with no service limit?

Yes. The Privacy Policy Generator covers an unlimited number of third-party services and sites at $0, with no account, no branding, and no per-site subscription. The tradeoff: iubenda's multilingual synchronization and hosted policy URL aren't included, per the comparison table above.

Is it cheaper to pay iubenda monthly or annually?

Annually. Paying month-to-month at $6.99/month works out to $83.88/year per site. Committing to annual billing drops that to $5.99/month, or $71.88/year — a $12/year saving for prepaying. Multiply either number by your site count: a five-site portfolio runs about $359.40/year even on the annual rate. Advanced runs $24.99/month billed annually or $27.99 month-to-month, and Ultimate $99.99/month annually or $119.99 month-to-month, per the same pricing page on October 16, 2026. Check iubenda.com/en/pricing directly before committing to a multi-site or enterprise deployment, since iubenda changes its tiers. None of that applies if you generate your policy free instead.

Generate yours free

The honest test: run the iubenda privacy policy generator and compare the output — and the iubenda pricing you'd pay for it — to the free Privacy Policy Generator. For English-language, single-jurisdiction deployments, the substantive coverage is the same — GDPR, CCPA/CPRA, and more than 20 comprehensive US state privacy laws — at $0.

• Privacy Policy Generator — GDPR, CCPA/CPRA, and the 20+ comprehensive US state privacy laws in effect in 2026
• Terms of Service Generator
• Cookie Policy Generator
• Cookie Banner Generator
• Data Processing Agreement (DPA) Generator
• The full Starter Kit — every document, generated together, free

Or check what your site is currently missing: Legal Page Checker.

This article is general information about a legal topic, not legal advice for any specific situation. Laws change, jurisdictions vary, and the right answer depends on facts a generator can't see. Consult a licensed attorney in your jurisdiction for advice specific to your business.